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Our sense of smell is responsible for 80% of what we taste.

Our sense of smell is at work even when we are sleeping.

Tests show a 40% improvement in our mood when exposed to a pleasant fragrance.

Scent is the closest sense linked to memory.

The average person is able to recognize over 10,000 scents.

No two people smell the same odour the same way.

A woman's sense of smell is keener than a man's.

75% of our emotions can be generated by scent in a given day.


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