Yankee Candle announced today( 19th March 2021) it will close its Village in Williamsburg USA!
The flagship store, which opened in 2005, provided an interactive and immersive shopping experience for its customers. The smells of fudge and popcorn wafted through the air while children enjoyed the animatronic clock show in the middle of the “village.”
The store was also known for bringing Christmas all year round, complete with a gazebo and fake snow falling from the ceiling.
And customers could count on finding unique gifts alongside their favorite scented candles.
Yankee Candle’s Village in Williamsburg is scheduled to close mid-April (WYDaily/Molly Feser)
But as of mid-April, the beloved experience encased in the 45,000 square foot store will be no more.
In an emailed statement to WYDaily, a spokesperson for Yankee Candle’s parent company, Newell Brands, wrote:
“Yankee Candle has announced the closure of its Williamsburg store which is set for mid-April. No store closing decision is ever made lightly or without careful thought and consideration. We are grateful to our Williamsburg store employees who have consistently delivered an amazing guest experience to thousands of guests over the last 15 years and we will provide them with transition assistance.
This is beyond crushing for Yankee Candle lover's who make the trip to the flagship Village, A part of Yankee Candle making history is to be no more.
What else will the owners of the brand do?, They are ripping Yankee Candle apart piece by piece :(